Sting wrote this when he became interested in songs with nonsense lyrics, like “Do Wah Diddy Diddy,” “Tutti Frutti,” and “Da Doo Ron Ron.” He wanted to find out why they work and write one of his own. He claimed it was his son who came up with the title.
Sting commented once that this song was in is words “grossly misunderstood: the lyrics are about banality, about the abuse of words. Almost everyone who reviewed it said, Oh, this is baby talk. They were just listening to the chorus alone”