Terry O’Reilly as been creating, researching, planning and analyzing marketing and advertising campaigns for more than 30 years. An award winning “ad man” for some of Canada’s major agencies and advertisers, Terry continue to combine is passion for marketing and his love of storytelling. Host of the hugely popular podcasts and CBC Radio shows “Age of Persuasion” and “Under the Influence” Terry likes to explore the world of advertising with a sense of fun and a little bit of irreverence.
Although The shows are mainly aimed at a general audience interested in the human nature story that examine our pop culture addiction to marketing. His new book This I Know:Marketing Lessons from Under the Influence is although still a great read for anyone is specifically for small business and entrepreneurs to tap into the same techniques and thought processes that big time ad agencies use for their big budget major clients.
We had a chat about both is career, the state of advertising in a digital world and his up coming book launch event in Collingwood May 28th