Members of Meaford council are considering lowering the $4 fee for the in-town transit bus to $2. Municipal staff are looking for ways to increase ridership in order to fully measure the community’s interest in the bus service, and Mayor Barb Clumpus also expressed support for the possible fare cut.
Clumpus told Simcoe.com, “It always takes much longer than we think to affect a change in behaviour. It might take a little bit longer to have folks used to having public transit […] I think it’s worth a gamble to reduce our fare to $2 and see whether this does affect the number of users of our transit system.”
Since the bus is a year-long pilot project to gauge public interest, the service currently accepts only cash. The discussion about fare ended without any action from council, but staff promised to present a full report in a future meeting.