This song was the single that became Duran Duran’s Top 10 breakthrough in the UK Singles Chart, peaking at Number 5 in July 1981. Initially the song didn’t get noticed in the US. That was until the video for the song became very popular after receiving heavy airplay on MTV.
The video was made with directing duo Godley & Creme before the launch of MTV. Not considering Music Television at the time, the video was produced with the idea of being played in bars and night clubs. It was not intended to cause the reaction it did when the sometimes racy video was broadcast!
The song begins with a recording of the rapid whirring of a motor drive on a camera. Both the bands manager and their photographer each claim to have supplied the camera for the recording.