If it walks like a duck, quacks like a duck…
Despite dropping their signature tagline “Life Is Short. Have An Affair.” and changing their corporate identity from Avid Life Media to Ruby Corp., AshleyMadison.com is still…an online service designed to hook up cheaters with other cheaters.
A spade is a spade is a spade. Or a duck.
All this rebranding in an effort to distance itself from a massive privacy breach last summer that led to the hiring of new senior management.
Oh and the new tagline is; “Find Your Moment.”
Might I suggest, “Find your dignity, and log off now.” Or “Think of your family dufus.” Or “Get a Grip – Literally.”